How to Buy Real Gold Jewellery Without Falling for Common Traps

Buying gold jewellery is both an emotional and financial decision. To make the right choice, it’s important to understand purity, pricing, and authenticity so you can invest confidently without falling into common traps.

1. Always Check the Gold Purity

Real gold jewellery is always marked with its purity, such as 22K or 18K. Always check for the BIS Hallmark, which certifies that the gold meets national quality standards. Also verify the unique 6-digit HUID code to ensure authenticity and traceability.

2. Understand Making Charges Clearly

Making charges can vary widely between jewellers. Ask for a clear breakdown and compare prices, as higher charges don’t always mean better craftsmanship.

3. Verify the Weight After Purchase

Ensure the jewellery is weighed in front of you after making adjustments or stone settings. This avoids hidden deductions and ensures you pay only for what you receive.

4. Be Cautious of Stone and Diamond Claims

If the jewellery includes stones or diamonds, ask for proper certification. Some sellers inflate prices by mixing low-quality stones without clear disclosure.

5. Ask About Buyback and Exchange Policies

Reputed jewellers offer transparent buyback or exchange policies. Understanding these terms protects your investment in the long run.

Smart gold buying isn’t just about beauty—it’s about trust, transparency, and long-term value.